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The Biased Mind 


How to Communicate with the Biased Mind

Thanks to Evolutionary Psychology

We provide three services

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"Slogans like “no risk, no reward ”, “just do it” encourage us to take real risks with our lives and well-being, even as we continue to flinch every time we encounter an entirely innocuous spider."

extract from The Biased Mind

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"Research reveals adult preferences for images of lush green landscapes with water and familiar biomes."

extract from The Biased Mind

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"‘Do you believe in God?' does not get the same results than ‘Is it that you believe in God?’"

extract from the Biased Mind

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Recommended readings:

Climate Change: Perceptions and Discourses of Risk, by David Etkin & Elise Ho; Journal of Risk Research Vol. 10, No. 5, 623–641, July 2007

Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental, by Gert Cornelissen , Mario Pandelaere , Luk Warlop  & Siegfried Dewitte; Intern. J. of Research in Marketing 25 (2008) 46–55

Assessing Risk Tolerance: Questioning the Questionnaire Method by Ken C. Yook, Ph.D., and Robert Everett, Ph.D.; Journal of Financial Pianntng/August 2003

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