Thanks to Evolutionary Psychology
"Slogans like “no risk, no reward ”, “just do it” encourage us to take real risks with our lives and well-being, even as we continue to flinch every time we encounter an entirely innocuous spider."
extract from The Biased Mind
"Research reveals adult preferences for images of lush green landscapes with water and familiar biomes."
extract from The Biased Mind
"‘Do you believe in God?' does not get the same results than ‘Is it that you believe in God?’"
extract from the Biased Mind
jerome.boutang@thebiasedmind.com
michel.delara@thebiasedmind.com
Recommended readings:
Climate Change: Perceptions and Discourses of Risk, by David Etkin & Elise Ho; Journal of Risk Research Vol. 10, No. 5, 623–641, July 2007
Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental, by Gert Cornelissen , Mario Pandelaere , Luk Warlop & Siegfried Dewitte; Intern. J. of Research in Marketing 25 (2008) 46–55
Assessing Risk Tolerance: Questioning the Questionnaire Method by Ken C. Yook, Ph.D., and Robert Everett, Ph.D.; Journal of Financial Pianntng/August 2003
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